Yachts, art, vehicles and sports teams. Each buys reputation and each costs money every year forever, so the annual upkeep sits beside the price where it cannot be skimmed past. That is the entire design decision on this screen.
Reputation from lifestyle assets feeds back into the simulation rather than sitting in a corner: it affects how the game treats you, including regulatory attention. A refused purchase names the constraint that blocked it: net worth, cash, or already owning it.